Denim City

Denim City is a centre for craftsmanship and innovation in the denim industry. It was founded to connect and inspire denim lovers and stakeholders on their journey towards a cleaner, dryer and smarter industry: Towards A Brighter Blue!


Denim City 1 - Joanne Schouten


Strawberry Earth Academy

Yesterday I visited the Strawberry Earth Seminar about ‘Designing the Future’. A great bunch of inspiring people, enthusiastic do-ers and dreamers who made me very curious about the sustainable trip towards their specific plans for designing the future. Results will be presented at Strawberry Earth Festival in October. Watch out!


Strawberry Earth Academy - Joanne Schouten



Today I wear the Heartwear Shirt purchased recently and I love it!

  • more than 20 years of heartwear
  • more than 20 years of collusions with artisans around the world
  • more than 20 years creations of indigo techniques
  • more than 20 years of passion


Liberation Day, an important day.

Nelson Mandela, a wise man: “ For to be free is not merely to cast off ones chains, but to live in a way that respects and enhances the freedom of others.”

Let’s be free!

Nelson Mandela


Meeting Blake Mycoskie, TOMS Founder & Show Giver.

Totally inspired by the simple but most effective concept of TOMS One for One®.

With every product you purchase, TOMS will help a person in need. Customer purchases allow TOMS to give shoes, sight, water and safe births in over 70 countries around the world. TOMS is in business to help improve lives! I Love TOMS!



Improving lives - TOM